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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Andersen, Matthew A."
~person:"Contino, Francesco"
~person:"Drane, Dan"
~person:"Dubois, Antoine"
~person:"Ho, Joanna L."
~person:"Mirabito, Ann M."
~person:"Olsen, Howard"
~type_genre:"Article in journal"
~type_genre:"Sammelwerk"
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Sport communication, endorsement, and Return On Investment: a content analysis of the coverage of Tiger Woods in ESPN The Magazine
Pedersen, Paul M.
;
Kraft, Patrick M.
;
Drane, Dan
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10003862966
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