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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Blumenkranz, Erik"
~person:"Bodet, Guillaume"
~subject:"Brand image"
~subject:"Fitness industry"
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Fitness industry
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International journal of sport management and marketing : IJSMM
Journal of sport management : the official journal of the North American Society of Sport Management
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Brand social representations : strategic perspectives for a fitness club
Bodet, Guillaume
;
Meurgey, Bernard
;
Lacassagne, …
- In:
International journal of sport management and marketing …
5
(
2009
)
4
,
pp. 369-383
Persistent link: https://www.econbiz.de/10003827746
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