Brand social representations : strategic perspectives for a fitness club
Guillaume Bodet; Bernard Meurgey and Marie-Françoise Lacassagne
| Year of publication: |
2009
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|---|---|
| Authors: | Bodet, Guillaume ; Meurgey, Bernard ; Lacassagne, Marie-Françoise |
| Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 5.2009, 4, p. 369-383
|
| Subject: | Fitness-Wirtschaft | Fitness industry | Markenimage | Brand image |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003827746