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~isPartOf:"International journal of sport management and marketing : IJSMM"
~person:"Brückner, Markus"
~person:"Séguin, Benoit"
~subject:"Canada"
~subject:"World"
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International journal of sport management and marketing : IJSMM
Discussion paper / Centre for Economic Policy Research
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Journal of sport management : the official journal of the North American Society of Sport Management
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The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
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