The Olympic brand, ambush marketing and clutter
Year of publication: |
2008
|
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Authors: | Séguin, Benoit ; O'Reilly, Norm |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 4.2008, 1, p. 62-84
|
Subject: | Sport | Sports | Großveranstaltung | Big event | Markenführung | Brand management | Sportmarketing | Sports marketing | Guerilla-Marketing | Guerilla marketing | Welt | World |
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