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~isPartOf:"International journal of sport management and marketing : IJSMM"
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Brand image
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Brand management
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Consumer behaviour
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Sportmarketing
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brand identity
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athlete brand management
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athlete brands
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athlete perspective
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brand congruence
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brand image
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brand loyalty
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brand personality
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consumer perspective
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fans
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human brands
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International journal of sport management and marketing : IJSMM
Journal of business research : JBR
18
The journal of product & brand management
13
The journal of brand management : an international journal
10
Journal of strategic marketing
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
European journal of marketing : EJM
6
Journal of marketing management : MM
4
Journal of Business Research
3
Journal of promotion management : innovations in planning and applied research
3
Journal of retailing and consumer services
3
Working Papers de Gestão (Management Working Papers)
3
Business horizons
2
Economics Papers from University Paris Dauphine
2
International journal of business excellence : IJBEX
2
International journal of sports marketing & sponsorship
2
International review on public and non-profit marketing
2
Journal for global business advancement : JGBA
2
Journal of family business management : JFBM
2
Journal of fashion marketing and management
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Marketing Working Papers
2
Qualitative market research : an international journal
2
Symphonya. Emerging Issues in Management
2
Theoretical and Applied Economics
2
Проблемы современной экономики
2
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
African journal of business and economic research : AJBER
1
American journal of business
1
Asia Pacific journal of marketing and logistics
1
BRQ Business Research Quarterly
1
Benchmarking : an international journal
1
Business & society
1
Business history
1
Business research quarterly : BRQ
1
Cogent business & management
1
Contemporary Trends in European Cooperative Banking : Sustainability, Governance, Digital Transformation, and Health Crisis Response
1
Corporate communications : an international journal
1
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Athlete
brand
identity
, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
2
Investigating the effect of
brand
identity
and character on brand loyalty of football team fans
Keshtidar, Mohammad
;
Sahebkaran, MohammadAli
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
Saved in:
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