Athlete brand identity, image and congruence : a systematic literature review
Year of publication: |
2021
|
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Authors: | Linsner, Annika ; Sotiriadou, Popi ; Hill, Brad ; Hallmann, Kirstin |
Published in: |
International journal of sport management and marketing : IJSMM. - Genève : Inderscience Enterprises, ISSN 1740-2808, ZDB-ID 2193548-8. - Vol. 21.2021, 1/2, p. 103-133
|
Subject: | athlete brand management | brand identity | brand image | brand congruence | systematic literature review | human brands | athlete brands | athlete perspective | brand manager perspective | consumer perspective | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sportler | Athletes | Bibliometrie | Bibliometrics | Sportmarketing | Sports marketing |
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