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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Taylor, Jennifer"
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Taylor, Jennifer
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of international consumer marketing
Journal of promotion management : innovations in planning and applied research
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Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
2
Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer
;
Kennedy, Rachel
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 198-200
Persistent link: https://www.econbiz.de/10003860568
Saved in:
3
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
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