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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Advertising effects"
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Advertising effects
401
Werbewirkung
401
Advertising
163
Werbung
162
Consumer behaviour
145
Konsumentenverhalten
145
Internet marketing
105
Online-Marketing
105
USA
74
United States
74
Brand management
54
Markenführung
54
Brand image
45
Markenimage
45
Fernsehwerbung
43
Television advertising
43
Social Web
41
Social web
41
Emotion
33
Celebrity endorsement
28
Celebrity-Werbung
28
Marketing management
24
Marketingmanagement
24
Psychology of advertising
22
Target group
22
Werbepsychologie
22
Zielgruppe
22
Brand
21
Markenartikel
21
Sponsoring
21
Sponsorship
21
Sportmarketing
20
Sports marketing
20
Viral marketing
20
Virales Marketing
20
Advertising planning
17
Werbeplanung
17
Product Placement
16
Product placement
16
Sport event
15
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190
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8
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Article
397
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4
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400
Aufsatz in Zeitschrift
400
Collection of articles of several authors
3
Sammelwerk
3
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1
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English
401
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Romaniuk, Jenni
8
Kennedy, Rachel
7
Fulgoni, Gian M.
6
Varan, Duane
6
Bellman, Steven
5
Sharp, Byron
5
Ford, John B.
4
Koslow, Scott
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Bang Nguyen Viet
3
Beard, Fred K.
3
Berthon, Pierre R.
3
Cheong, Yunjae
3
Dahlén, Micael
3
Keller, Ed
3
Kim, Kihan
3
Ko, Yong Jae
3
Levine, Brian
3
Nenycz-Thiel, Magda
3
Pitt, Leyland F.
3
Reid, Leonard N.
3
Riebe, Erica
3
Stafford, Marla Royne
3
Stewart, Kristin
3
Stipp, Horst
3
Taylor, Jennifer
3
Appiah, Osei
2
Arora, Nilesh
2
Beal, Virginia
2
Becerra, Enrique P.
2
Brasel, S. Adam
2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
Cornwell, T. Bettina
2
DeLorme, Denise E.
2
Dorai-Raj, Sundar
2
Droulers, Olivier
2
Edelman, Benjamin
2
Eisend, Martin
2
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of the Academy of Marketing Science
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
188
International journal of advertising : the review of marketing communications
184
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
The journal of brand management : an international journal
29
Marketing intelligence & planning
28
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ECONIS (ZBW)
401
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401
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry
Schöndeling, Andrea
;
Burmester, Alexa B.
;
Edeling, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1019-1045
Persistent link: https://www.econbiz.de/10014336048
Saved in:
4
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
5
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
6
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
7
Special issue: proposial advertising messages
2024
Persistent link: https://www.econbiz.de/10014507720
Saved in:
8
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
9
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
10
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
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