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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Chang, Chun-Tuan"
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Chang, Chun-Tuan
Romaniuk, Jenni
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
1
Journal of business ethics : JOBE
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Are consumers moved by a crying tree or a smiling forest? : effects of anthropomorphic valence and cause acuteness in green advertising
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 367-384
Persistent link: https://www.econbiz.de/10013532002
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2
Interactive effects of message framing, product perceived risk, and mood : the case of travel healthcare product advertising
Chang, Chun-Tuan
- In:
Journal of advertising research
47
(
2007
)
1
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003609579
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