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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Kennedy, Rachel"
~subject:"Advertising effects"
~subject:"Viral marketing"
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Advertising effects
Viral marketing
Werbewirkung
7
Advertising
3
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2
Neuroscience
2
Neurowissenschaften
2
Television advertising
2
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Biometrics
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Kennedy, Rachel
Romaniuk, Jenni
8
Bellman, Steven
6
Fulgoni, Gian M.
6
Varan, Duane
6
Sharp, Byron
5
Ford, John B.
4
Lipsman, Andrew
4
Precourt, Geoffrey
4
Bang Nguyen Viet
3
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3
Berthon, Pierre R.
3
Cheong, Yunjae
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3
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3
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3
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3
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3
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3
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3
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3
Stipp, Horst
3
Taylor, Jennifer
3
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3
Appiah, Osei
2
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2
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2
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2
Campbell, Colin L.
2
Chang, Chun-Tuan
2
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2
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
Journal of advertising : official publication of the American Academy of Advertising
2
Australasian marketing journal
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Measuring and managing brands
1
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ECONIS (ZBW)
7
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1
The effects of commercial length on advertising impact : what short advertisements can and cannot deliver
Varan, Duane
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 54-70
Persistent link: https://www.econbiz.de/10012293496
Saved in:
2
What makes a television commercial sell? : using biometrics to identify successful ads : demonstrating neuromeasures' potential on 100 mars brand ads with single-source data
Bellman, Steven
;
Nenycz-Thiel, Magda
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 53-66
Persistent link: https://www.econbiz.de/10011707618
Saved in:
3
How to use neuromeasures to make better advertising decisions : questions practitioners should ask vendors and research priorities for scholars
Kennedy, Rachel
;
Northover, Haydn
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 183-192
Persistent link: https://www.econbiz.de/10011518088
Saved in:
4
Is the multi-platform whole more powerful than its separate parts? : measuring the sales effects of cross-media advertising
Taylor, Jennifer
;
Kennedy, Rachel
;
McDonald, Colin
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10009778462
Saved in:
5
How clutter affects advertising effectiveness
Hammer, Peter
;
Riebe, Erica
;
Kennedy, Rachel
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 159-163
Persistent link: https://www.econbiz.de/10003860526
Saved in:
6
Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer
;
Kennedy, Rachel
;
Sharp, Byron
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 198-200
Persistent link: https://www.econbiz.de/10003860568
Saved in:
7
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate
;
Taylor, Jennifer
;
Kennedy, Rachel
; …
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 207-210
Persistent link: https://www.econbiz.de/10003860575
Saved in:
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