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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Online-Marketing"
~subject:"Sportmarketing"
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Search: subject_exact:"Advertising effects"
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Online-Marketing
Sportmarketing
Advertising effects
373
Werbewirkung
373
Advertising
151
Werbung
150
Consumer behaviour
131
Konsumentenverhalten
131
Internet marketing
97
USA
73
United States
73
Brand management
46
Markenführung
46
Fernsehwerbung
39
Social Web
39
Social web
39
Television advertising
39
Brand image
38
Markenimage
38
Emotion
30
Celebrity endorsement
27
Celebrity-Werbung
27
Marketing management
21
Marketingmanagement
21
Psychology of advertising
21
Target group
21
Werbepsychologie
21
Zielgruppe
21
Sports marketing
20
Sponsoring
19
Sponsorship
19
Viral marketing
19
Virales Marketing
19
Advertising planning
17
Werbeplanung
17
Product Placement
15
Product placement
15
Sport event
15
Sportveranstaltung
15
Brand
13
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English
112
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Fulgoni, Gian M.
4
Cheong, Yunjae
3
Kim, Kihan
3
Appiah, Osei
2
Edelman, Benjamin
2
Feng, Yang
2
Kim, Mikyoung
2
Lipsman, Andrew
2
Nelson-Field, Karen
2
Riebe, Erica
2
Sharp, Byron
2
Shen, Fuyuan
2
Stewart, Kristin
2
Wei, Lewen
2
Abbasi, Amir Zaib
1
Abedi, Farzad
1
Abraham, Linda Boland
1
Agrebi, Meriem
1
Ahn, Dohyun
1
Allan, David
1
Anderl, Eva
1
Arora, Nilesh
1
Baglione, Stephen L.
1
Bahtiar Mohamad
1
Bang Nguyen Viet
1
Baron, Shawn D.
1
Beard, Fred K.
1
Becerra, Enrique
1
Becerra, Enrique P.
1
Bellman, Steven
1
Bergkvist, Lars
1
Berthon, Pierre R.
1
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1
Boronczyk, Felix
1
Boutsouki, Christina
1
Brettel, Malte
1
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1
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1
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International journal of sports marketing & sponsorship
Journal of advertising research
Journal of promotion management : innovations in planning and applied research
International journal of advertising : the review of marketing communications
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of marketing communications
59
Journal of business research : JBR
53
International journal of internet marketing and advertising : IJIMA
50
International journal of advertising : the quarterly review of marketing communications
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Journal of retailing and consumer services
25
Journal of marketing research : JMR
24
Journal of promotion management : JPM
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Information systems research : ISR
17
Journal of advertising : official publication of the American Academy of Advertising
17
Psychology & marketing
17
International journal of electronic commerce : IJEC
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
European journal of marketing : EJM
14
Journal of marketing research
13
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Journal of marketing
12
Electronic commerce research
11
Journal of internet commerce
11
Journal of sport management : the official journal of the North American Society of Sport Management
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of electronic commerce research : JECR
10
Marketing intelligence & planning
10
Electronic commerce research and applications
9
International journal of sport management and marketing : IJSMM
9
Journal of retailing
9
Marketing science
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
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ECONIS (ZBW)
112
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
3
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
4
Sadly and joyfully moving ads : the influence of hedonic and eudaimonic experiences on the attitude toward the ad
Hoeken, J. A. L.
;
Ouden, Hanny den
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 843-868
Persistent link: https://www.econbiz.de/10013277317
Saved in:
5
The impact of brand attribution for an innovative sports product introduced on the fitness market in France
Mischler, Sarah
;
Pichot, Lilian
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 109-124
Persistent link: https://www.econbiz.de/10014504952
Saved in:
6
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
7
Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet
;
Nguyen Yen Thi Hoang
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
Saved in:
8
Why is social network site advertising ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
9
How message framing and visual cues drive health-related ad effectiveness : consumer response to social and mass media promotion for pregnancy screening programs
Northcott, Celine
;
Middleton, Philippa
;
Makrides, Maria
; …
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 18-38
Persistent link: https://www.econbiz.de/10014507674
Saved in:
10
Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
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