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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Psychology & marketing"
~subject:"Brand extension"
~subject:"Sponsorship"
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Search: subject:"Brand"
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Brand extension
Sponsorship
Consumer behaviour
201
Konsumentenverhalten
201
Brand image
169
Markenimage
169
Brand management
156
Markenführung
156
Brand
87
Markenartikel
87
Advertising effects
49
Werbewirkung
49
Beziehungsmarketing
39
Relationship marketing
39
Sportmarketing
32
Sports marketing
32
Personality psychology
26
Persönlichkeitspsychologie
26
USA
24
United States
24
Social Web
23
Social web
23
Internet marketing
20
Markentransfer
20
Online-Marketing
20
Professional sports
20
Profisport
20
Celebrity endorsement
18
Celebrity-Werbung
18
Luxury goods
18
Luxusgüter
18
Sport
17
Sports
17
Emotion
15
Sponsoring
15
Advertising
14
Werbung
14
Experiment
13
Football
13
Fußball
13
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34
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34
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English
34
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Abdolmaleki, Hossein
1
Albrecht, Carmen-Maria
1
Anghelcev, George
1
Ashill, Nicholas J.
1
Babaei, Mehdi
1
Backhaus, Christof
1
Bambauer-Sachse, Silke
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Beek, Remco
1
Befurt, Rene
1
Bei, Lien-ti
1
Bhattacharjee, Debashree Roy
1
Biscaia, Rui
1
Boisvert, Jean
1
Boronczyk, Felix
1
Bradbury, Trish
1
Breuer, Christoph
1
Catley, Bevan
1
Chang, Kyungro
1
Christensen, Glenn L.
1
Chu, Chia-hsien
1
DeGaris, Larry
1
DeRosia, Eric David
1
Deitz, George D.
1
Derom, Inge
1
Dickson, Geoff
1
Duff, Brittany R. L.
1
Esch, Franz-Rudolf
1
Fransen, Marieke L.
1
Funk, Dan
1
Gao, Ying
1
Gierl, Heribert
1
Gregan-Paxton, Jennifer
1
Grohs, Reinhard
1
Gross, Philip
1
Guo, Yue
1
Gurzki, Hannes
1
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1
Hu, Jing
1
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Published in...
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International journal of sports marketing & sponsorship
Psychology & marketing
Journal of business research : JBR
38
The journal of brand management : an international journal
34
The journal of product & brand management
26
European journal of marketing : EJM
17
International journal of advertising : the quarterly review of marketing communications
17
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
SpringerLink / Bücher
13
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of the Academy of Marketing Science
12
International journal of sport management and marketing : IJSMM
11
Brand management ; Vol. 3
10
Journal of marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Sport management review
9
Journal of sport management : the official journal of the North American Society of Sport Management
8
Research
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing management : MM
7
Journal of retailing and consumer services
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Innovatives Markenmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing research : JMR
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
The IUP journal of brand management : IJBRM
6
European Sport management quarterly : ESMQ
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
Springer eBook Collection / Business and Economics
5
The journal of consumer marketing
5
AMS review : official publication of the Academy of Marketing Science
4
Australasian marketing journal
4
Gabler Edition Wissenschaft
4
International journal of consumer studies
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
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ECONIS (ZBW)
34
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34
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1
What drives sponsorship effectiveness? : an examination of the roles of
brand
community identification,
brand
authenticity, and sponsor-club congruence
Moharana, Tapas Ranjan
;
Bhattacharjee, Debashree Roy
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1211-1236
Persistent link: https://www.econbiz.de/10014291839
Saved in:
2
Antecedents of the attitude toward the athlete celebrities' human
brand
extensions
Koo, Jakeun
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10013369887
Saved in:
3
When sports sponsorship incurs
brand
risk : the roles of team performance,
brand
familiarity and team identification
Yuan, Shaofeng
;
Gao, Ying
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10013370491
Saved in:
4
Understanding cross-product purchase intention in an IT
brand
extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
5
Sponsorship and social justice :
brand
positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Beek, Remco
;
Van Hoecke, Jo
;
Derom, Inge
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10014331530
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent
brand
: the role of branding strategies, authenticity, and fit
Boisvert, Jean
;
Ashill, Nicholas J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
Saved in:
8
Investigating the different congruence effects on sports sponsor
brand
equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
Saved in:
9
A model bridging team
brand
experience and sponsorship
brand
experience
Biscaia, Rui
;
Trail, Galen
;
Ross, Stephen
;
Yoshida, Masayuki
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 380-399
Persistent link: https://www.econbiz.de/10011821792
Saved in:
10
Game play and the effectiveness of sponsor signage : visual attention to
brand
messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
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