Sponsorship and social justice : brand positioning on diversity and inclusion in sport marketing during the 2020 UEFA European football championship
Remco Beek and Jo Van Hoecke and Inge Derom
| Year of publication: |
2023
|
|---|---|
| Authors: | Beek, Remco ; Van Hoecke, Jo ; Derom, Inge |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 3, p. 538-557
|
| Subject: | Football | Globalization | Marketing | Rainbow boarding | Social justice | Sponsorship | Fußball | Sponsoring | Soziale Gerechtigkeit | Europa | Europe | Sportmarketing | Sports marketing | Profisport | Professional sports | Markenführung | Brand management |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-03-2022-0069 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014331530