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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Australien"
~subject:"Consumer behaviour"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Australien
Consumer behaviour
Perception
18
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18
Konsumentenverhalten
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Brand management
7
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Borges, Adilson
1
Boronczyk, Felix
1
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Cyr, Dianne J.
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International journal of sports marketing & sponsorship
The journal of brand management : an international journal
Journal of business research : JBR
70
Journal of retailing and consumer services
54
International journal of hospitality management
36
International journal of consumer studies
24
Psychology & marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
20
Journal of marketing research : JMR
20
Journal of travel and tourism marketing
20
Product experience
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
17
Marketing : ZFP ; journal of research and management
17
Journal of retailing
15
Marketing letters : a journal of research in marketing
15
Asia Pacific journal of marketing and logistics
14
Journal of marketing communications
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of consumer behaviour : an international research review
11
The journal of product & brand management
11
Tourism management : research, policies, practice
11
The international review of retail, distribution and consumer research
10
The journal of consumer marketing
10
Journal of fashion marketing and management
9
Journal of international consumer marketing
9
NBER working paper series
9
Tourism management perspectives : TMP
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business ethics : JOBE
8
Journal of customer behaviour
8
Journal of food products marketing
8
NBER Working Paper
8
Working paper / National Bureau of Economic Research, Inc.
8
Cogent business & management
7
Journal of behavioral decision making
7
Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of marketing management : MM
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Journal of marketing research
7
Journal of revenue and pricing management
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ECONIS (ZBW)
14
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1
Risk and psychological return : a moderating role of COVID-19 risk perception in the impact of team identification on vitality after sport spectatorship in Tokyo
Kinoshita, Keita
;
Matsuoka, Hirotaka
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10014232438
Saved in:
2
New platform and new excitement? : exploring young educated sport customers' perceptions of watching live sports on OTT services
Xu, Maowei
;
Li, Bo
;
Scott, Olan K. M.
;
Wang, Jerred Junqi
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 682-699
Persistent link: https://www.econbiz.de/10014377667
Saved in:
3
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
4
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
5
The effects of prior affect and sensory stimuli on motorsport spectators’ in-the-moment experiences
Chung, Kyu-soo
;
Ryu, Dong Soo
;
Lee, Seunghwan
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10011608009
Saved in:
6
Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach
Kim, Suk-kyu
;
Yim, Brian H.
;
Byon, Kevin K.
;
Yu, Jea-Gu
; …
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
2
,
pp. 153-171
Persistent link: https://www.econbiz.de/10011578729
Saved in:
7
Social impact of major sports events perceived by host community
Liu, Dongfeng
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10011557415
Saved in:
8
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
9
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
10
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
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