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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Behnam, Mohsen"
~subject:"Sportorganisation"
~subject:"USA"
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Beziehungsmarketing
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Consumer behaviour
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Customer integration
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Fan co-creation
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Behnam, Mohsen
James, Jeffrey D.
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Dickson, Geoff
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Du, James
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International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
2
Journal of sport management : the official journal of the North American Society of Sport Management
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The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Behnam, Mohsen
;
Dickson, Geoff
;
Delshab, Vahid
;
Gerke, Anna
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
4
,
pp. 606-622
Persistent link: https://www.econbiz.de/10014381117
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