The moderating effect of fan engagement on the relationship between fan knowledge and fan co-creation in social media
Year of publication: |
2023
|
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Authors: | Behnam, Mohsen ; Dickson, Geoff ; Delshab, Vahid ; Gerke, Anna ; Savari Nikou, Parvaneh |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 4, p. 606-622
|
Subject: | Fan co-creation | Fan engagement | Fan knowledge | Team identification | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Profisport | Professional sports | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Fußball | Football | Online-Marketing | Internet marketing |
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