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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Campbell, Richard M."
~subject:"Markenimage"
~subject:"Persönlichkeitspsychologie"
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Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Aiken, K. Damon
;
Campbell, Richard M.
;
Koch, Eric C.
- In:
International journal of sports marketing & sponsorship
15
(
2013
)
1
,
pp. 7-19
Persistent link: https://www.econbiz.de/10010234358
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