Exploring the relationship between team (as brand) personality and geographic personality : linking consumer perception of sports teams and cities
Year of publication: |
2013
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Authors: | Aiken, K. Damon ; Campbell, Richard M. ; Koch, Eric C. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 15.2013, 1, p. 7-19
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Subject: | sports marketing | brand personality | geographic personality | geographic equity | Markenimage | Brand image | Sportmarketing | Sports marketing | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour | Profisport | Professional sports | Markenführung | Brand management | Arbeitsgruppe | Team | Sportorganisation | Sport organization | Sport | Sports |
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