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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"McEvoy, Chad D."
~subject:"Social media"
~subject:"Sponsoring"
~subject:"Sport organization"
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Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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