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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Mondt, Ali B."
~subject:"Brand extension"
~subject:"Sportveranstaltung"
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Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
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