Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Ali B. Mondt, Yohan Lee, Stephen L. Shapiro and Alan Morse
| Year of publication: |
2023
|
|---|---|
| Authors: | Mondt, Ali B. ; Lee, Yohan ; Shapiro, Stephen L. ; Morse, Alan |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 24.2023, 5, p. 1039-1054
|
| Subject: | Brand equity | Purchase intention | Secondary ticket market | Sponsor congruence | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Sportmarketing | Sports marketing | Sportveranstaltung | Sport event |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-05-2023-0100 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430866