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~isPartOf:"International journal of sports marketing & sponsorship"
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Brand image
5
Markenimage
5
Brand equity
4
Brand management
3
Consumer behaviour
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Konsumentenverhalten
3
Markenführung
3
Professional sports
3
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Brand personality
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COVID-19
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Bozman, Carl S.
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Chase, Nancy M.
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Friesner, Dan
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Kellison, Timothy B.
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Lee, Yohan
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Maltese, Lionel
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Mondt, Ali B.
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Morse, Alan
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Pons, Frank
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Sears, Jackson
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Shapiro, Stephen L.
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Wang, Xi
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International journal of sports marketing & sponsorship
Journal of business research : JBR
50
The journal of brand management : an international journal
28
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
17
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of Business Research
10
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
Cogent Business & Management
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Marketing Science
8
Asia Pacific journal of marketing and logistics
7
Economics Papers from University Paris Dauphine
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
MPRA Paper
6
Hamburger Schriften zur Marketingforschung
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of consumer studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
Journal of marketing for higher education
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
Ovidius University Annals, Economic Sciences Series
5
Post-Print / HAL
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The service industries journal
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AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Brand communication and the mass vaccination center : stadium, team and community perspectives
Sears, Jackson
;
Cianfrone, Beth A.
;
Kellison, Timothy B.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 241-258
Persistent link: https://www.econbiz.de/10014331363
Saved in:
2
Online posting intention : do the social communication and brand equity of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
3
Consumer perceptions of a secondary ticket market : the case of StubHub and Major League Baseball
Mondt, Ali B.
;
Lee, Yohan
;
Shapiro, Stephen L.
;
Morse, Alan
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 1039-1054
Persistent link: https://www.econbiz.de/10014430866
Saved in:
4
The role of perceived brand personality in promotion effectiveness and brand equity development of professional sports teams
Giroux, Marilyn
;
Pons, Frank
;
Maltese, Lionel
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 180-195
Persistent link: https://www.econbiz.de/10011709613
Saved in:
5
Intangible and tangible value : brand equity benefits associated with collegiate athletics
Bozman, Carl S.
;
Friesner, Dan
;
McPherson, Matthew Q.
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 261-284
Persistent link: https://www.econbiz.de/10011482391
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