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~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Journal of marketing"
~isPartOf:"Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen"
~isPartOf:"Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF"
~isPartOf:"The PDMA handbook of new product development"
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Search: subject:"Produktmanagement"
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Product management
81
Produktmanagement
81
Innovation
41
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34
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34
Relaunch
18
Brand management
17
Markenführung
17
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12
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12
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10
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3
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1
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International journal of technology management : IJTM
Journal of marketing
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
The PDMA handbook of new product development
SpringerLink / Bücher
44
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Europäische Hochschulschriften / 5
13
International journal of product lifecycle management : IJPLM
13
Springer eBook Collection / Business and Economics
13
Discussion paper / Centre for Economic Policy Research
12
Harvard business review : HBR
11
Produktportfoliomanagement
10
Harvard-Business-Manager : das Wissen der Besten
9
International journal of manufacturing technology and management
9
Journal of business research : JBR
9
Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of economics & management strategy : JEMS
8
Kontakt & Studium
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Strategic management journal
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Working paper / National Bureau of Economic Research, Inc.
8
Beiträge zum Produkt-Marketing
7
International journal of production research
7
European journal of marketing : EJM
6
International journal of product development : IJPD
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business strategy
6
Journal of the Academy of Marketing Science
6
Lehrbuch
6
Research
6
Springer eBook Collection
6
The journal of product & brand management
6
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
5
Faculty & research / Insead : working paper series
5
IEEE transactions on engineering management : EM
5
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ECONIS (ZBW)
81
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1
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10
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81
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1
Commonality opportunity search in industrial product portfolios
Kwapisz, Jakub
;
Infante, Virginia
;
Cameron, Bruce G.
- In:
International journal of technology management : IJTM
81
(
2019
)
3/4
,
pp. 258-273
Persistent link: https://www.econbiz.de/10012209979
Saved in:
2
The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
Saved in:
3
Relaunch : Begriff und Abgrenzung
Opresnik, Marc Oliver
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 15-29)
.
2013
Persistent link: https://www.econbiz.de/10011447458
Saved in:
4
Den Relaunch strategisch planen
Kaapke, Andreas
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 31-46)
.
2013
Persistent link: https://www.econbiz.de/10011447459
Saved in:
5
Marktforschungserkenntnisse für einen Relaunch
Wigger-Spintig, Susanne
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 47-60)
.
2013
Persistent link: https://www.econbiz.de/10011447460
Saved in:
6
Relaunch-Aktivitäten im Kern der Leistungspolitik
Gaubinger, Kurt
;
Rabl, Michael
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 61-85)
.
2013
Persistent link: https://www.econbiz.de/10011447461
Saved in:
7
Entwicklung einer Relaunch-Positionierung
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 87-117)
.
2013
Persistent link: https://www.econbiz.de/10011447462
Saved in:
8
Marken-Relaunch und strategische Markenführug
Gardini, Marco A.
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 119-144)
.
2013
Persistent link: https://www.econbiz.de/10011447463
Saved in:
9
Relaunch-Aktivitäten in der Entgeltpolitik
Pepels, Werner
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 145-164)
.
2013
Persistent link: https://www.econbiz.de/10011447464
Saved in:
10
Relaunch-Aktivitäten im Rahmen der Kommunikationspolitik
Fuchs, Wolfgang
- In:
Praxishandbuch Relaunch : Potenziale vorhandener Marken …
,
(pp. 165-188)
.
2013
Persistent link: https://www.econbiz.de/10011447465
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