Marken-Relaunch und strategische Markenführug
Marco A. Gardini
| Year of publication: |
2013
|
|---|---|
| Authors: | Gardini, Marco A. |
| Published in: |
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen. - Düsseldorf : Symposion Publ., ISBN 3-86329-602-8. - 2013, p. 119-144
|
| Subject: | Relaunch | Markenführung | Brand management | Produktmanagement | Product management | Markenwert | Brand equity |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011447463