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~isPartOf:"International journal of technology management : IJTM"
~isPartOf:"Journal of marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Produktgestaltung"
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Product design
37
Produktgestaltung
37
Consumer behaviour
11
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7
New product development
7
Produktentwicklung
7
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Balachander, Subramanian
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International journal of technology management : IJTM
Journal of marketing
International journal of product development : IJPD
154
International journal of production research
154
International journal of production economics
65
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
41
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
International journal of industrial organization
26
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
Journal of retailing and consumer services
21
Production and operations management : an international journal of the Production and Operations Management Society
20
The journal of industrial economics
20
Creativity and innovation management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
California management review
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
International journal of agile systems and management : IJASM
14
The journal of brand management : an international journal
14
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
14
International journal of quality & reliability management
13
Manufacturing & service operations management : M & SOM
13
The journal of product & brand management
13
Harvard business review : HBR
12
International journal of innovation management
12
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
12
Journal of marketing management : MM
12
Journal of marketing research : JMR
12
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
12
Harvard-Business-Manager : das Wissen der Besten
11
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ECONIS (ZBW)
37
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1
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
2
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
3
Marketing by design : the influence of perceptual structure on brand performance
Affonso, Felipe M.
;
Janiszewski, Chris A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 736-754
Persistent link: https://www.econbiz.de/10014325439
Saved in:
4
Organising for AI-powered innovation through design : the case of Hitachi Vantara
Dennehy, Denis
;
Schmarzo, Bill
;
Sidaoui, Mouwafac
- In:
International journal of technology management : IJTM
88
(
2022
)
2/4
,
pp. 312-334
Persistent link: https://www.econbiz.de/10013258127
Saved in:
5
Two stages' performance analysis of Taiwanese IC design industry : a dynamic network slacks-based data envelopment analysis approach
Lu, Ching-Cheng
;
Chen, Xiang
;
Lee, Shih-Wen
;
Hsu, Shao-Yin
- In:
International journal of technology management : IJTM
89
(
2022
)
1/2
,
pp. 93-123
Persistent link: https://www.econbiz.de/10013258189
Saved in:
6
Special issue: digitalising products : development, design and user acceptance
Gastaldi, Luca
(
ed.
);
Martini, Antonella
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10012064018
Saved in:
7
The impact of design architecture choices on competitiveness : comparison of Korean and Japanese shipbuilding firms
Mukai, Yuichiro
;
Park, Young Won
;
Hong, Paul
;
Shin, …
- In:
International journal of technology management : IJTM
79
(
2019
)
2
,
pp. 147-164
Persistent link: https://www.econbiz.de/10012026049
Saved in:
8
Who is wary of user design? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
9
Commonality opportunity search in industrial product portfolios
Kwapisz, Jakub
;
Infante, Virginia
;
Cameron, Bruce G.
- In:
International journal of technology management : IJTM
81
(
2019
)
3/4
,
pp. 258-273
Persistent link: https://www.econbiz.de/10012209979
Saved in:
10
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
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