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~isPartOf:"International journal of technology management : IJTM"
~person:"Kumar, V."
~person:"Malhotra, Naresh K."
~subject:"Brand"
~subject:"Lieferantenmanagement"
~subject:"Marketing management"
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International journal of technology management : IJTM
Journal of marketing
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Legends in marketing
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Journal of the Academy of Marketing Science
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Journal of marketing research : JMR
4
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of business research : JBR
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Journal of business-to-business marketing
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Review of marketing research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Faculty & research / Insead : working paper series
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Fundamentals of marketing research ; Vol. 1
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Handbook of marketing and finance
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Handbook of research on customer engagement
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Handbook of research on customer equity in marketing
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Harvard business review : HBR
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Harvard-Business-Manager : das Wissen der Besten
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International journal of quality & reliability management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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Journal of retailing
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Journal of retailing and consumer services
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MIT sloan management review
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Management information systems : mis quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing intelligence & planning
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Marketing mix decisions : new perspectives and practices
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Marketing strategy collection
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Prentice-Hall international editions
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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The Routledge companion to strategic marketing
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Unique
marketing
challenges at the frontiers of technology : an integrated perspective
Uslay, Can
;
Malhotra, Naresh K.
;
Citrin, Alka V.
- In:
International journal of technology management : IJTM
28
(
2004
)
1
,
pp. 8-30
Persistent link: https://www.econbiz.de/10002207016
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