Unique marketing challenges at the frontiers of technology : an integrated perspective
Can Uslay, Naresh K. Malhotra and Alka V. Citrin
| Year of publication: |
2004
|
|---|---|
| Authors: | Uslay, Can ; Malhotra, Naresh K. ; Citrin, Alka V. |
| Published in: |
International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 28.2004, 1, p. 8-30
|
| Subject: | Innovationsdiffusion | Innovation diffusion | Marketingmanagement | Marketing management | Innovation |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002207016