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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The international review of retail, distribution and consumer research"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Social Web"
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Social Web
Consumer behaviour
1,333
Konsumentenverhalten
1,333
Brand management
393
Markenführung
393
Brand image
343
Markenimage
343
Brand
242
Markenartikel
240
Beziehungsmarketing
189
Relationship marketing
189
Advertising effects
186
Werbewirkung
186
Internet marketing
143
Online-Marketing
143
Social web
134
Einzelhandel
131
Retail trade
131
Advertising
117
Werbung
115
Emotion
99
Online retailing
87
Online-Handel
87
Viral marketing
78
Virales Marketing
78
Marketing management
73
Marketingmanagement
73
Customer satisfaction
70
Kundenzufriedenheit
70
USA
60
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60
Luxury goods
59
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59
Personality psychology
57
Persönlichkeitspsychologie
57
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52
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Phua, Joe
3
Rita, Paulo
3
Antheunis, Marjolijn L.
2
El Hajjar, Samer
2
Erkan, Ismail
2
Flavián Blanco, Carlos
2
Fuxman, Leonora
2
Grigoriou, Nicholas
2
Hack-Polay, Dieu
2
Hazari, Sunil
2
Kim, Soojung
2
Langaro, Daniela
2
Lee, Joonghwa
2
Mahmoud, Ali B.
2
Mainardes, Emerson Wagner
2
Mohr, Iris
2
Nobre, Helena
2
Schivinski, Bruno
2
Sethna, Beheruz N.
2
Stockinger, Hanna
2
Wang, Ye
2
Abdelkhaleq, Halley
1
Abendroth, Lisa J.
1
Acikgoz, Fulya
1
Adjei, Mavis T.
1
Agopian, G.
1
Ahmad, Alaeddin Mohammad Khalaf
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Ahn, Sun Joo
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Akdevelioglu, Duygu
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Al Dweeri, Rami
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Al Khasawneh, Mohammad Hamdi
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Al Sharaideh, Farah
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Al Shurideh, Muhammad
1
Almazyad, Fadi
1
Alturas, Bráulio
1
Anagrostopoulos, Christos
1
Andreini, Daniela
1
Angell, Ian O.
1
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1
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1
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International journal of technology marketing : IJTMkt
Journal of consumer behaviour : an international research review
Journal of marketing communications
The international review of retail, distribution and consumer research
The journal of brand management : an international journal
Journal of business research : JBR
215
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
Journal of marketing
30
International journal of hospitality management
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of fashion marketing and management
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
134
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1
Pandemic pains to Instagram gains! : COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa : tech-native vs non-native generations
Mahmoud, Ali B.
;
Ball, Joan P.
;
Rubin, Daniel
;
Fuxman, …
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 864-888
Persistent link: https://www.econbiz.de/10013493048
Saved in:
2
An influencer like me : Examining the impact of the social status of Influencers
Kim, Do Yuon
;
Park, Minjung
;
Kim, Hye-Young
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 654-675
Persistent link: https://www.econbiz.de/10014414321
Saved in:
3
Does sex sell? : Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 701-714
Persistent link: https://www.econbiz.de/10014414324
Saved in:
4
Social anxiety and the consumer : examining the relationship between social media users' level of social anxiety and attitudes toward customer service channels
Zalinska, Aneta
;
Agopian, G.
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 715-746
Persistent link: https://www.econbiz.de/10014414326
Saved in:
5
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
6
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
Saved in:
7
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
8
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
9
A review of studies on virtual layout and atmospherics : potential applications to the fashion industry
Roberts, Jenniefer
;
Grassi, Alessia
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 432-456
Persistent link: https://www.econbiz.de/10012609704
Saved in:
10
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
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