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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of historical research in marketing"
~subject:"Advertising"
~subject:"Business history"
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International journal of technology marketing : IJTMkt
Journal of current issues and research in advertising : JCIRA
Journal of historical research in marketing
European Journal of Marketing
30
Young Consumers
18
Journal of Consumer Marketing
11
SpringerLink / Bücher
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European journal of marketing : EJM
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Basler Schriften zum Marketing
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Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
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International journal of islamic marketing and branding
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Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
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Journal of Historical Research in Marketing
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ECONIS (ZBW)
19
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
All that glistens is not (green) gold : historicising the contemporary chlorophyll fad through a multimodal analysis of Swedish marketing, 1950-1953
O'Hagan, Lauren Alex
- In:
Journal of historical research in marketing
14
(
2022
)
3
,
pp. 374-398
Persistent link: https://www.econbiz.de/10013329680
Saved in:
3
The weider brothers and the advertising of dietary supplements : commercialisation of Scandinavian fitness culture in the 1950s
Pihl Skoog, Emma
- In:
Journal of historical research in marketing
15
(
2023
)
4
,
pp. 243-259
Persistent link: https://www.econbiz.de/10014456731
Saved in:
4
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
5
(En) act your age! : marketing and the marketization of history in young SMEs
Weatherbee, Terrance
;
Sears, Donna
- In:
Journal of historical research in marketing
14
(
2022
)
1
,
pp. 66-89
Persistent link: https://www.econbiz.de/10012880738
Saved in:
6
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
Saved in:
7
What's so funny about marketing? : twentieth-century cartoonist portrayals of US marketing
Jorgensen, Brian K.
- In:
Journal of historical research in marketing
9
(
2017
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10011697054
Saved in:
8
Thirty years of advertising research in leading communication and marketing journals : learning from the parent disciplines
Avant, J. Adam
;
Kim, Kyongseok
;
Hayes, Jameson L.
- In:
Journal of current issues and research in advertising : …
38
(
2017
)
1
,
pp. 44-64
Persistent link: https://www.econbiz.de/10011745233
Saved in:
9
The origins of marketing practice in Britain : from the ancient to the early twentieth century
Hawkins, Richard A.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 467-487
Persistent link: https://www.econbiz.de/10011805001
Saved in:
10
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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