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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Internet marketing"
~subject:"Social relations"
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Search: subject_exact:"Online community"
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Internet marketing
Social relations
Social Web
191
Social web
191
Consumer behaviour
105
Konsumentenverhalten
105
Online-Marketing
91
Brand management
69
Markenführung
69
Brand image
48
Markenimage
48
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
35
Virales Marketing
35
Social media
30
Brand
29
Markenartikel
29
social media
27
Customer integration
23
Kundenintegration
23
Online retailing
21
Online-Handel
21
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17
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17
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17
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17
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12
Innovation management
10
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10
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9
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9
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9
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9
Marketingmanagement
9
Betriebliche Wertschöpfung
8
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Wirtz, Bernd W.
3
Carlson, Jamie
2
De Vries, Natalie Jane
2
Göttel, Vincent
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Luo, Xin
2
Maghraoui, Souad
2
Melanthiou, Yioula
2
Papaioannou, Eugenia
2
Wang, Ye
2
Abedin, Babak
1
Achlada, Chara
1
Almazyad, Fadi
1
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1
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1
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1
Andreini, Daniela
1
Antoniadis, Ioannis
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Azar, Salim L.
1
Bai, Lijuan
1
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1
Chen, Ching-fu
1
Chen, Hsiangting Shatina
1
Chen, Huan
1
Chen, Shengjun
1
Chen, Xiayu
1
Chia, Kai-Chieh
1
Chu, Xiumin
1
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Published in...
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International journal of technology marketing : IJTMkt
Journal of electronic commerce research : JECR
The journal of brand management : an international journal
Journal of business research : JBR
204
International journal of internet marketing and advertising : IJIMA
112
Journal of retailing and consumer services
102
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
82
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Technological forecasting & social change : an international journal
64
Journal of marketing communications
60
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of promotion management : innovations in planning and applied research
54
Journal of management information systems : JMIS
51
International journal of hospitality management
50
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Business horizons
45
The journal of product & brand management
45
Journal of internet commerce
44
Cogent business & management
42
International journal of electronic marketing and retailing : IJEMR
36
Electronic commerce research
34
Journal of strategic marketing
33
Journal of marketing
32
Marketing intelligence & planning
32
International journal of business information systems : IJBIS
31
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
30
Management science : journal of the Institute for Operations Research and the Management Sciences
29
International journal of contemporary hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of travel and tourism marketing
27
SpringerLink / Bücher
27
Journal of marketing management : MM
26
Springer eBook Collection
26
Journal of hospitality marketing & management
25
Psychology & marketing
25
International journal of e-business research : an official publication of the Information Resources Management Association
24
Journal of advertising research
24
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ECONIS (ZBW)
95
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1
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10
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95
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico
;
Pedeliento, Giuseppe
;
Andreini, Daniela
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
Saved in:
3
Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu
;
Lu, Hsiao-Han
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
Saved in:
4
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
5
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
6
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
7
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
8
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
9
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
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