Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Sara Morgado da Costa and Sérgio Moro, Paulo Rita, Bráulio Alturas
| Year of publication: |
2023
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|---|---|
| Authors: | Costa, Sara Morgado da ; Moro, Sérgio ; Rita, Paulo ; Alturas, Bráulio |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 17.2023, 1, p. 48-77
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| Subject: | customer experience | customer satisfaction | online reviews | Orlando | sentiment analysis | theme parks | TripAdvisor | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Freizeitwirtschaft | Leisure industries | Virales Marketing | Viral marketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Social Web | Social web | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2023.10051434 [DOI] 10.1504/IJTMKT.2023.127352 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013503841