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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Lehrbuch"
~person:"Dhar, Ravi"
~subject:"Marketing management"
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Dhar, Ravi
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International journal of technology marketing : IJTMkt
Journal of marketing research : JMR
Journal of the Academy of Marketing Science
Lehrbuch
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
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Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
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