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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Journal of retailing and consumer services"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Deutschland"
~subject:"Virales Marketing"
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Virales Marketing
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Dwivedi, Yogesh Kumar
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International journal of technology marketing : IJTMkt
Journal of retailing and consumer services
Journal of business research : JBR
2
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
2
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
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