Social media marketing : comparative effect of advertisement sources
Mahmud Akhter Shareef, Bhasker Mukerji, Yogesh K. Dwivedi, Nripendra P. Rana, Rubina Islam
| Year of publication: |
January 2019
|
|---|---|
| Authors: | Shareef, Mahmud Akhter ; Mukerji, Bhasker ; Dwivedi, Yogesh Kumar ; Rana, Nripendra P. ; Islam, Rubina |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 46.2019, p. 58-69
|
| Subject: | Social media | Facebook | Viral marketing | Advertisement value | Attitude | Attitude towards advertisements | Social Web | Social web | Online-Marketing | Internet marketing | Virales Marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011980784