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~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Psychology & marketing"
~isPartOf:"Telecommunications policy : the international journal of digital economy, data sciences and new media"
~subject:"Digitale Plattform"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
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Search: subject_exact:"Online community"
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Digitale Plattform
Konsumentenverhalten
Social Web
Social web
262
Consumer behaviour
91
Internet marketing
89
Online-Marketing
89
Viral marketing
47
Virales Marketing
47
social media
47
Social network
39
Soziales Netzwerk
39
E-commerce
24
Electronic Commerce
24
Internet
24
Beziehungsmarketing
23
Online retailing
23
Online-Handel
23
Relationship marketing
23
Advertising
21
Werbung
21
social networks
19
Brand management
17
Digital platform
17
Markenführung
17
Web 2.0 technologies
17
Web 2.0-Technologien
17
Brand image
16
Customer integration
16
Kundenintegration
16
Markenimage
16
Advertising effects
13
Digitalisierung
13
Digitization
13
Werbewirkung
13
Data protection
12
Datenschutz
12
Innovation management
12
Innovationsmanagement
12
Experiment
11
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Undetermined
159
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19
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Article
257
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5
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262
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262
Case study
6
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6
Collection of articles of several authors
5
Sammelwerk
5
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4
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English
262
Author
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Melanthiou, Yioula
4
Sauer, Nicola E.
4
Bapna, Ravi
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ghose, Anindya
3
Ofek, Elie
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Zhu, Feng
3
Acikgoz, Fulya
2
Al Khasawneh, Mohammad Hamdi
2
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Burtch, Gordon
2
Calabuig Moreno, Ferran
2
Dolen, Willemijn M. van
2
El Hajjar, Samer
2
Graef, Inge
2
Gu, Yuan
2
Gustafsson, Anders
2
Hosanagar, Kartik
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Krishen, Anjala S.
2
Lans, Ralf van der
2
Li, Zhuoxin
2
Lin, Mingfeng
2
Liu, Yu-li
2
Maghraoui, Souad
2
Mahr, Dominik
2
Nair, Harikesh
2
Papaioannou, Eugenia
2
Pitt, Leyland F.
2
Rauschnabel, Philipp A.
2
Sahoo, Nachiketa
2
Singh, Param Vir
2
Song, Yicheng
2
Stockinger, Hanna
2
Veloutsou, Cleopatra
2
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Published in...
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
Psychology & marketing
Telecommunications policy : the international journal of digital economy, data sciences and new media
Journal of business research : JBR
431
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
141
SpringerLink / Bücher
135
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
93
Business horizons
90
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
Cogent business & management
65
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
Journal of knowledge management
52
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Source
All
ECONIS (ZBW)
262
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1
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262
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1
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
2
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
3
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
4
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
5
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
6
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
7
Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on social media
Lyngdoh, Teidorlang
;
El-Manstrly, Dahlia
;
Jeesha, Krishnan
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013465205
Saved in:
8
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
9
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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