Matching digital companions with customers : the role of perceived similarity
Year of publication: |
2023
|
---|---|
Authors: | Gelbrich, Katja ; Kerath, Alina ; Chun, HaeEun Helen |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 40.2023, 11, p. 2291-2305
|
Subject: | co-consumers | consumption enjoyment | digital agents | digital companions | human-likeness | perceived connectedness | perceived goal-relevant similarity | virtual friends | Social Web | Social web | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour |
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