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~isPartOf:"International journal of technology marketing : IJTMkt"
~language:"eng"
~subject:"Market research"
~subject:"Theory"
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Market research
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New product development
36
Produktentwicklung
36
Innovation management
20
Innovationsmanagement
20
Innovation
17
Consumer behaviour
8
Konsumentenverhalten
8
innovation
8
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6
Innovation diffusion
6
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6
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new product development
6
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open innovation
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Kapur, P. K.
2
Ompal Singh
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Aggrawal, Deepti
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Anand, Adarsh
1
Bartl, Michael
1
Basirzadeh, Mashaallh
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Hurmelinna-Laukkanen, Pia
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Kannan, Vijai Kumar
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Saarenketo, Sami
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1
Sainio, Liisa-Maija
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Salojärvi, Hanna
1
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International journal of technology marketing : IJTMkt
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of production economics
14
European journal of operational research : EJOR
12
The journal of product innovation management : an international publication of the Product Development & Management Association
12
International journal of production research
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Production and operations management : an international journal of the Production and Operations Management Society
7
IEEE transactions on engineering management : EM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
6
Research policy : policy, management and economic studies of science, technology and innovation
6
ERIM report series research in management
5
Faculty & research / Insead : working paper series
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of the Operational Research Society
5
Product research : the art and science behind successful product launches
5
Discussion paper / Centre for Economic Policy Research
4
International journal of product development : IJPD
4
Journal of marketing research : JMR
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Working papers / Centre for Market driven Innovations : WP
4
Bielefeld Working Papers in Economics and Management
3
Economic modelling
3
Economics of innovation and new technology
3
Global innovation science handbook
3
International journal of industrial organization
3
International journal of innovation and technology management
3
International journal of innovation management
3
Journal of the Academy of Marketing Science
3
Marketing letters : a journal of research in marketing
3
Review of marketing research
3
SpringerLink / Bücher
3
CIE working paper series
2
Comparative economic research : Central and Eastern Europe
2
Decision sciences : DS
2
ERIM Ph. D. series research in management / Erasmus Institute of Management
2
European Journal of Innovation Management
2
European Journal of Marketing
2
Forschungs-/Entwicklungs-/Innovations-Management
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ECONIS (ZBW)
6
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1
A review and analysis of literature on netnography research
Bartl, Michael
;
Kannan, Vijai Kumar
;
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Saved in:
2
Optimal launch of a new generation of technology : a multi attribute approach discrete time diffusion process
Sachdeva, Nitin
;
Ompal Singh
;
Kapur, P. K.
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 3-23
Persistent link: https://www.econbiz.de/10011478577
Saved in:
3
An interactive approach to determine optimal launch time of successive generational product
Anand, Adarsh
;
Ompal Singh
;
Aggrawal, Deepti
;
Singh, …
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
4
,
pp. 392-407
Persistent link: https://www.econbiz.de/10010490445
Saved in:
4
Market knowledge competence : a driving force or a readblock for radical innovations?
Sainio, Liisa-Maija
;
Salojärvi, Hanna
; …
- In:
International journal of technology marketing : IJTMkt
6
(
2011
)
3
,
pp. 227-240
Persistent link: https://www.econbiz.de/10009412245
Saved in:
5
Special issue: Marketing of emerging technologies
Sengupta, Sanjit
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009412250
Saved in:
6
Optimising adoption of a single product in multi-segmented market using innovation diffusion model with consumer balking
Kapur, P. K.
;
Aggarwal, Anu Gupta
;
Kaur, Gurjeet
; …
- In:
International journal of technology marketing : IJTMkt
5
(
2010
)
3
,
pp. 234-249
Persistent link: https://www.econbiz.de/10009010285
Saved in:
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