An interactive approach to determine optimal launch time of successive generational product
Year of publication: |
2014
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Authors: | Anand, Adarsh ; Ompal Singh ; Aggrawal, Deepti ; Singh, Jagvinder |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 9.2014, 4, p. 392-407
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Subject: | cost | innovation diffusion process | IDMs | optimal launch time | speedy launch indicator | Theorie | Theory | Innovationsdiffusion | Innovation diffusion | Produktentwicklung | New product development | Zeit | Time | Innovation |
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