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~isPartOf:"International journal of technology marketing : IJTMkt"
~person:"Karjaluoto, Heikki"
~person:"Rauschnabel, Philipp A."
~subject:"Innovation adoption"
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Innovation adoption
Digitalisierung
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Innovation diffusion
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Karjaluoto, Heikki
Rauschnabel, Philipp A.
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International journal of technology marketing : IJTMkt
Psychology & marketing
2
Enterprise Social Networks : Erfolgsfaktoren für die Einführung und Nutzung - Grundlagen, Praxislösungen, Fallbeispiele
1
Global observations of the influence of culture on consumer buying behavior
1
Handbook of research on mobile marketing management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic business
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of internet commerce
1
Marketing and mobile financial services : a global perspective on digital banking consumer behaviour
1
Marktorientierte Unternehmensführung - innovative Methoden und ökonomische Perspektiven : Marketing, Management : Festschrift für Prof. Dr. Bruno Horst zum 65. Geburtstag
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The international journal of bank marketing : IJBM
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The journal of personal selling & sales management : JPSSM
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Tourism management perspectives : TMP
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Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
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