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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Advertising effects"
~subject:"Direktmarketing"
~subject:"Social web"
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International journal of technology marketing : IJTMkt
International journal of internet marketing and advertising : IJIMA
8
Digital advertising : theory and research
6
Journal of business research : JBR
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Journal of advertising research
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing communications
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
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Business horizons
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Electronic commerce research and applications
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of advertising : the review of marketing communications
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International journal of business information systems : IJBIS
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International journal of electronic commerce : IJEC
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of strategic marketing
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Marketing : ZFP ; journal of research and management
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Marktkommunikation in Theorie und Praxis : inter- und intrakulturelle Dimensionen in der heutigen Wirtschaft
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Rheinwerk Computing
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Springer eBook Collection
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Springer eBook Collection / Business and Economics
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Technological forecasting & social change : an international journal
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30-Minuten-Reihe
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Acquisa : das Magazin für Marketing und Vertrieb
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Advances in Consumer Psychology
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Mobile advertising acceptance and use of mobile payment
Ponce, Soledad
;
Ugalde, Cecilia
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10012613772
Saved in:
2
Mobile marketing : a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
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