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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Beziehungsmarketing"
~subject:"Greece"
~subject:"Online-Marketing"
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Search: ("EU-Stabilitätspakt" OR "Soziale Sicherung" OR "Arzneimittelmarkt" OR "Internet") AND NOT isPartOf:Wirtschaftsdienst
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Beziehungsmarketing
Greece
Online-Marketing
Consumer behaviour
60
Konsumentenverhalten
60
Internet marketing
59
Social Web
59
Social web
59
E-commerce
24
Electronic Commerce
24
social media
19
Online retailing
18
Online-Handel
18
Relationship marketing
18
Innovation management
17
Innovationsmanagement
17
Viral marketing
16
Virales Marketing
16
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12
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11
India
11
Indien
11
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11
Marketingmanagement
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Griechenland
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Innovation
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Innovationsakzeptanz
9
Markenführung
9
Werbung
9
consumer behaviour
9
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8
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Tsekouropoulos, Georgios
3
Christou, Evangelos
2
Giovanis, Apostolos N.
2
Khoshtaria, Tornike
2
Khrouf, Lilia
2
Komodromos, Marcos
2
Maghraoui, Souad
2
Matin, Arian
2
Melanthiou, Yioula
2
Papaioannou, Eugenia
2
Theocharis, Dimitrios
2
Abdelkhaleq, Halley
1
Abedin, Babak
1
Achlada, Chara
1
Al Khasawneh, Mohammad Hamdi
1
Al Sharaideh, Farah
1
Alturas, Bráulio
1
Amirkhanpour, Monaliz
1
Ananda S
1
Anderson, Phil
1
Andreopoulou, Zacharoula
1
Antoniadis, Ioannis
1
Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
Athanasopoulou, Pinelopi
1
Baccarella, Christian V.
1
Basu, Rituparna
1
Becker, Kip
1
Belenioti, Zoe-Charis
1
Botsvadze, Ilia
1
Bozyigit, Sezen
1
Brown, Cheryl O.
1
Butt, Athar Hameed
1
Chahine, Rana
1
Charmantzi, Anna
1
Chatzigeorgiou, Chryssoula
1
Chauhan, Roma
1
Chuah, Stephanie Hui-wen
1
Coelho, Joana
1
Costa, Sara Morgado da
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
407
Journal of retailing and consumer services
300
International journal of internet marketing and advertising : IJIMA
226
SpringerLink / Bücher
154
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
149
International journal of advertising : the review of marketing communications
120
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Journal of marketing communications
117
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
111
Journal of internet commerce
105
Industrial marketing management : the international journal for industrial and high-tech firms
104
International journal of electronic marketing and retailing : IJEMR
102
International journal of hospitality management
102
Information systems research : ISR
95
Management science : journal of the Institute for Operations Research and the Management Sciences
94
Technological forecasting & social change : an international journal
94
Tourism management : research, policies, practice
90
Springer eBook Collection
89
Journal of promotion management : innovations in planning and applied research
82
Electronic commerce research
81
Cogent business & management
75
Psychology & marketing
75
International journal of electronic customer relationship management : IJECRM
72
International journal of business information systems : IJBIS
71
Journal of electronic commerce research : JECR
68
Journal of management information systems : JMIS
68
The journal of product & brand management
68
Business horizons
66
International journal of advertising : the quarterly review of marketing communications
66
International journal of e-business research : an official publication of the Information Resources Management Association
66
Journal of strategic marketing
66
Journal of marketing
64
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of hospitality marketing & management
60
International journal of electronic commerce : IJEC
59
Journal of promotion management : JPM
58
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ECONIS (ZBW)
70
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1
Suspicion of manipulation on Instagram : is the consumer being duped?
Maghraoui, Souad
;
Khrouf, Lilia
;
Frikha, Azza
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10013359063
Saved in:
2
Special issue: Emerging issues in
internet
, social media and e-marketing
Tilikidou, Irene
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010200477
Saved in:
3
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
4
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
5
Extending E-S-QAUL with hedonic dimensions to measure the quality of
internet
travel services and its effects on perceived value, loyalty and switching barriers
Santouridis, Ilias
;
Krikoni, Eirini
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
3
,
pp. 301-318
Persistent link: https://www.econbiz.de/10011628238
Saved in:
6
Is ambiguity an efficient tool in Instagram ads?
Khrouf, Lilia
;
Maghraoui, Souad
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 347-362
Persistent link: https://www.econbiz.de/10014428105
Saved in:
7
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
8
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
9
Towards a better understanding of the social media effects on young users
El Hajjar, Samer
;
Yacoub, Laurent
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 296-315
Persistent link: https://www.econbiz.de/10014310329
Saved in:
10
Online trust and the importance of interaction
Papadopoulou, Panagiota
;
Kanellis, Panagiotis
- In:
International journal of technology marketing : IJTMkt
13
(
2018
)
1
,
pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
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