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~isPartOf:"International journal of technology marketing : IJTMkt"
~subject:"Konsumentenverhalten"
~subject:"technology adoption"
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technology adoption
Virtual reality
9
Virtuelle Realität
9
augmented reality
6
virtual reality
4
Tourism
3
Tourismus
3
Consumer behaviour
2
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Bonetti, Francesca
1
Chuah, Stephanie Hui-wen
1
Pantano, Eleonora
1
Quinn, Lee
1
Rauschnabel, Philipp A.
1
Ro, Young Kyun
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
38
Journal of retailing and consumer services
37
Psychology & marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
International journal of retail and distribution management
9
Technological forecasting & social change : an international journal
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Tourism management : research, policies, practice
7
Cogent business & management
6
International journal of consumer studies
6
International journal of internet marketing and advertising : IJIMA
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Journal of consumer behaviour
5
Journal of marketing management : MM
5
International journal of electronic marketing and retailing : IJEMR
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of promotion management : innovations in planning and applied research
4
Journal of service management
4
The international review of retail, distribution and consumer research
4
Asia Pacific journal of marketing and logistics
3
Electronic commerce research
3
Information systems research : ISR
3
International journal of electronic commerce : IJEC
3
International journal of hospitality management
3
International journal of retail & distribution management
3
Journal of electronic commerce research : JECR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of retailing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Business horizons
2
European journal of marketing
2
Information systems and e-business management : ISeB
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ECONIS (ZBW)
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1
Wearable XR-technology : literature review, conceptual framework and future research directions
Chuah, Stephanie Hui-wen
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 205-259
Persistent link: https://www.econbiz.de/10012209442
Saved in:
2
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
3
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
4
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
Saved in:
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