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~isPartOf:"International journal of technology marketing : IJTMkt"
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Search: subject:"Virtual reality"
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Virtual reality
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Virtuelle Realität
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augmented reality
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virtual reality
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2
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Bonetti, Francesca
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1
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Cranmer, Eleanor E.
1
Frenkler, Fritz
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Mitas, Ondrej
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Reyes-Mercado, Pável
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Ro, Young Kyun
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Stadler, Sebastian
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
54
Journal of retailing and consumer services
47
Psychology & marketing
28
Tourism management : research, policies, practice
26
International journal of networking and virtual organisations : IJNVO
24
Technological forecasting & social change : an international journal
23
HMD : Praxis der Wirtschaftsinformatik
22
Springer eBook Collection
18
International journal of product development : IJPD
17
Virtual environments for corporate education : employee learning and solutions
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of production research
16
Business horizons
15
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
HMD Praxis der Wirtschaftsinformatik
14
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
SpringerLink / Bücher
14
Commercial transactions in the virtual world : issues and opportunities
13
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
13
Journal of management information systems : JMIS
12
Premier reference source
12
Advances in developing human resources : ADHR
11
International journal of retail and distribution management
11
Journal of Hospitality and Tourism Technology
11
Journal of marketing management : MM
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Virtuelle Unternehmen
11
Skill training in multimodal virtual environments
10
Information technology & tourism
9
International journal of hospitality management
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of promotion management : innovations in planning and applied research
9
Cogent business & management
8
Information systems research : ISR
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Marketing intelligence & planning
8
Produktions- und Logistikmanagement in virtuellen Unternehmen und Unternehmensnetzwerken
8
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ECONIS (ZBW)
11
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1
Blowing your mind : a conceptual framework of augmented reality and
virtual
reality
enhanced cultural visitor experiences using EEG experience measures
Han, Dai-In Danny
;
Weber, Jessika
;
Bastiaansen, Marcel
; …
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
1
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012179164
Saved in:
2
Wearable XR-technology : literature review, conceptual framework and future research directions
Chuah, Stephanie Hui-wen
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 205-259
Persistent link: https://www.econbiz.de/10012209442
Saved in:
3
Virtual
reality
as an urban tourism destination marketing tool
Moorhouse, Natasha
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 285-306
Persistent link: https://www.econbiz.de/10012209461
Saved in:
4
Exploring VR experiences of tourists' attachment to a rural destination
Pantelidis, Christos
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 376-400
Persistent link: https://www.econbiz.de/10012209491
Saved in:
5
What you see is what you get : VR as a tool for travel experiences trials
Mercado-González, Julieta
;
Reyes-Mercado, Pável
; …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 333-353
Persistent link: https://www.econbiz.de/10012693541
Saved in:
6
Augmenting reality : fusing consumers' experiences and interactions with immersive technologies in physical retail settings
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 260-284
Persistent link: https://www.econbiz.de/10012209451
Saved in:
7
Designing enhanced augmented reality tourism experiences : a multi-stakeholder approach
Cranmer, Eleanor E.
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 307-324
Persistent link: https://www.econbiz.de/10012209476
Saved in:
8
Towards user acceptance of autonomous vehicles : a
virtual
reality
study on human-machine interfaces
Stadler, Sebastian
;
Cornet, Henriette
;
Frenkler, Fritz
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
3/4
,
pp. 325-353
Persistent link: https://www.econbiz.de/10012209481
Saved in:
9
Augmented reality smart glasses : an investigation of technology acceptance drivers
Rauschnabel, Philipp A.
;
Ro, Young Kyun
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
2
,
pp. 123-148
Persistent link: https://www.econbiz.de/10011542585
Saved in:
10
The future of augmented reality : an Open Delphi study on technology acceptance
Stockinger, Hanna
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 55-96
Persistent link: https://www.econbiz.de/10011478652
Saved in:
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