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~isPartOf:"International journal of technology marketing : IJTMkt"
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Consumer behaviour
111
Konsumentenverhalten
111
Social Web
29
Social web
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Internet marketing
27
Online-Marketing
27
Beziehungsmarketing
21
Relationship marketing
21
Innovation adoption
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Online retailing
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Online-Handel
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Brand image
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Markenimage
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consumer behaviour
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purchase intention
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social media
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Lu, Min
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International journal of technology marketing : IJTMkt
Journal of business research : JBR
1,978
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
432
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
SpringerLink / Bücher
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
320
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
296
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
Technological forecasting & social change : an international journal
262
International journal of contemporary hospitality management
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
111
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1
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
2
Customer engagement model and consumer behaviour within omnichannel retailing
Theocharis, Dimitrios
;
Tsekouropoulos, Georgios
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10013258250
Saved in:
3
Artificial neural network to diagnose the consumer behaviour towards non-fuel products and services at filling stations
Srivastava, Gautam
;
Bag, Surajit
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 143-157
Persistent link: https://www.econbiz.de/10012693511
Saved in:
4
Consumer response towards personalised pricing strategies in online marketing
Victor, Vijay
;
Nathan, Robert Jeyakumar
;
Fekete-Farkas, …
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 223-265
Persistent link: https://www.econbiz.de/10012693530
Saved in:
5
Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi
;
Dean, David
;
Mohd Suki, Norazah
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
Saved in:
6
Scientometrics of sustainable consumer behaviour : a 37-year (1984-2021) study
Vijay, Vihas
;
Arumbi Saravanan, Sathish
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 409-428
Persistent link: https://www.econbiz.de/10014428127
Saved in:
7
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
8
The impact of implementing chatbot on customer visit intention : application for hotel management
Nguyen Thi Khanh Chi
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10014310264
Saved in:
9
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
10
A reconceptualisation of the mobile continuance intention : social drivers' perspective
Elwalda, Abdulaziz
;
Erkan, Ismail
;
Acikgoz, Fulya
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 212-238
Persistent link: https://www.econbiz.de/10014310277
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