//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of technology marketing : IJTMkt"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
111
Konsumentenverhalten
111
Innovation management
80
Innovationsmanagement
80
Internet marketing
59
Online-Marketing
59
Social Web
59
Social web
59
Innovation
57
Marketing management
40
Marketingmanagement
40
Beziehungsmarketing
38
Relationship marketing
38
New product development
36
Produktentwicklung
36
Technischer Fortschritt
29
Technological change
29
E-commerce
24
Electronic Commerce
24
Innovation adoption
24
Innovationsakzeptanz
24
Innovation diffusion
22
Innovationsdiffusion
22
Customer integration
21
India
21
Indien
21
Kundenintegration
21
Brand management
20
Customer satisfaction
20
Kundenzufriedenheit
20
Markenführung
20
Brand image
19
Information technology
19
Informationstechnik
19
Markenimage
19
social media
19
Online retailing
18
Online-Handel
18
Viral marketing
17
Virales Marketing
17
more ...
less ...
Online availability
All
Undetermined
103
Type of publication
All
Article
533
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
376
Aufsatz in Zeitschrift
376
Collection of articles of several authors
21
Sammelwerk
21
Case study
20
Fallstudie
20
Aufsatzsammlung
4
more ...
less ...
Language
All
English
377
Undetermined
181
Author
All
Brem, Alexander
14
Melanthiou, Yioula
8
Puumalainen, Kaisu
8
Saarenketo, Sami
7
Lan, Ping
6
Pitt, Leyland F.
6
Chauhan, Roma
5
Papaioannou, Eugenia
5
Ratten, Vanessa
5
Sardana, G. D.
5
Sherif, Mostafa Hashem
5
Tsekouropoulos, Georgios
5
Voigt, Kai-Ingo
5
Vrontis, Demetris
5
Fotiadis, Thomas
4
Gerhard, Daniel
4
Giovanis, Apostolos N.
4
Gurtner, Sebastian
4
Hurmelinna-Laukkanen, Pia
4
Jantunen, Ari
4
Lichtenstein, Sharman
4
Lu, Min
4
O, In gyu
4
Oyedele, Adesegun
4
Podmetina, Daria
4
Sengupta, Sanjit
4
Stockport, Gary J.
4
Tu, Yanbin
4
Viardot, Eric
4
Wang, Edward Shih-Tse
4
Adam, Stewart
3
Aggrawal, Deepti
3
Anand, Adarsh
3
Andreopoulou, Zacharoula
3
Andronikidis, Andreas
3
Assimakopoulos, Costas
3
Becker, Kip
3
Berthon, Pierre R.
3
Bongartz, Richard
3
Brady, Mairead
3
more ...
less ...
Published in...
All
International journal of technology marketing : IJTMkt
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
32,716
Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
30,142
MPRA Paper
30,123
Chemical week
29,970
NBER Working Paper
29,202
Oil & gas journal : international petroleum news and technology
27,814
Working paper / National Bureau of Economic Research, Inc.
27,737
Forbes : business and finance
26,725
IZA Discussion Papers
26,134
Business week / European edition : BW
25,526
Economic and political weekly : a Sameeksha Trust publ
24,812
Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
21,131
Le moniteur du commerce international : le MOCI
20,878
Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
19,580
Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
SpringerLink / Bücher
14,685
CESifo Working Paper
14,376
more ...
less ...
Source
All
ECONIS (ZBW)
376
OLC EcoSci
181
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
558
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention : an uncertainty reduction theory perspective
Ko, Hsiu-Chia
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 125-147
Persistent link: https://www.econbiz.de/10014310262
Saved in:
2
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
3
Big data analytics on location-based social networks for knowledge generation in tourism : the case of Crete Island
Vassakis, Konstantinos
;
Petrakēs, Emmanuēl
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 99-123
Persistent link: https://www.econbiz.de/10013503852
Saved in:
4
Consumer repurchase intention of smart wearable devices : an extension of the technology integration model
Zalfa Laili Hamzah
;
Muhammad Waqas
;
Rohayu Binti Rahman
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 78-98
Persistent link: https://www.econbiz.de/10013503847
Saved in:
5
Consumer response towards e-retailing of perishable agriculture commodities
Srivastava, Gautam
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 166-187
Persistent link: https://www.econbiz.de/10014310268
Saved in:
6
Customer experience through online reviews from TripAdvisor : the case of Orlando theme parks
Costa, Sara Morgado da
;
Moro, Sérgio
;
Rita, Paulo
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 48-77
Persistent link: https://www.econbiz.de/10013503841
Saved in:
7
Digital consumer-based branding among football clubs : determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms
Matin, Arian
;
Khoshtaria, Tornike
;
Mercan, Metin
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10014428116
Saved in:
8
Digital marketing techniques for school promotion
Fernandez, Ronald R.
;
Uy, Chin
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10014310281
Saved in:
9
Gaining loyalty towards mobile food purchasing service : a lesson from the COVID-19 pandemic
Suhartanto, Dwi
;
Dean, David
;
Mohd Suki, Norazah
; …
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10014428107
Saved in:
10
How customers perceive voice shopping and its potential uses
Nasr, Rana Salah
;
El-Deeb, Sara
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
3
,
pp. 256-275
Persistent link: https://www.econbiz.de/10014310322
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->