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~isPartOf:"International journal of the economics of business"
~subject:"Firm performance"
~subject:"Trademarks"
~subject:"Unternehmenserfolg"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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International journal of the economics of business
Journal of business research : JBR
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IIMB management review
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
- In:
International journal of the economics of business
26
(
2019
)
1
,
pp. 157-176
Persistent link: https://www.econbiz.de/10012182256
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