The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Dirk Crass, Dirk Czarnitzki and Andrew A. Toole
| Year of publication: |
2019
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|---|---|
| Authors: | Crass, Dirk ; Czarnitzki, Dirk ; Toole, Andrew A. |
| Published in: |
International journal of the economics of business. - Abingdon : Carfax, ISSN 1466-1829, ZDB-ID 1477695-9. - Vol. 26.2019, 1, p. 157-176
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| Subject: | Brand Equity | Firm Profitability | Intellectual Property Rights | Trademarks | Immaterialgüterrechte | Intellectual property rights | Markenrecht | Trademark law | Markenimage | Brand image | Rentabilität | Profitability | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13571516.2019.1553292 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012182256