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~isPartOf:"International journal of value chain management : IJVCM"
~person:"Madhani, Pankaj M."
~subject:"Marketing management"
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International journal of value chain management : IJVCM
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Marketing and supply chain management integration : a resource-based view of competitive advantages
Madhani, Pankaj M.
- In:
International journal of value chain management : IJVCM
6
(
2012
)
3
,
pp. 216-239
Persistent link: https://www.econbiz.de/10009697086
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