Marketing and supply chain management integration : a resource-based view of competitive advantages
Pankaj M. Madhani
| Year of publication: |
2012
|
|---|---|
| Authors: | Madhani, Pankaj M. |
| Published in: |
International journal of value chain management : IJVCM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1741-5357, ZDB-ID 2193393-5. - Vol. 6.2012, 3, p. 216-239
|
| Subject: | Immaterielle Güter | Intangible goods | Lieferkette | Supply chain | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Ressourcenorientierter Ansatz | Resource-based view |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009697086